SWAYED MEDIA — INFLUENCER CAMPAIGN BRIEF TEMPLATE
Editable planning document, not a universal legal contract.
Instructions and completed example: https://www.swayedmedia.com/resources/influencer-campaign-brief-template

Campaign name / version:
Brand and contact:
Creator / agreed account:
Product and approved demo/sample:
Primary communication goal:
Audience and problem:
Desired viewer understanding / next action:
Approved product facts / prohibited claims:
Creative references (optional):

Platform / format / number of posts:
Required account, mention and destination:
Posting window / time zone:
Required sponsorship disclosure:
Tracking start / end / time zone:
Paying metric / evidence source / final snapshot rule:
Unavailable-data or disputed-metric procedure:

Deal type (fixed / CPM / hybrid):
Fixed gross fee / earning conditions:
CPM rate / eligible metric:
Total gross earnings cap / treatment of base fee:
Bonus trigger / amount / deadline / evidence:
Bonus inside cap or separately funded?:
Maximum gross obligation including bonus:
Platform fees / tax / payout costs (separate):
Funding deadline / conditions before work starts:

Review deadline / decision channel:
Included revision count / permitted reasons:
Make-good conditions / response time:
Additional videos allowed / brand approval required?:
Extra-post aggregation / tracking windows:
Original cap unchanged?:
Reuse channels / duration / paid-usage rights:
Pause / cancellation / completed-work treatment:
Dispute route / evidence to retain:
Accepted version / acceptance records: