SWAYED MEDIA — INFLUENCER OUTREACH TEMPLATES Version: 25 October 2026 https://www.swayedmedia.com/resources/influencer-outreach-templates Written for brands contacting creators. Replace every bracketed field. Use the creator's stated business-contact channel. Be truthful about budget and scope. These messages are not contracts. No reply or result is guaranteed. FIRST-CONTACT EMAIL FOR A PAID COLLABORATION Subject: Paid [format] collaboration with [Brand] Hi [Creator name], I'm [Your name], [role] at [Brand]. Your [specific post or series] explained [specific useful detail], which fits our audience of [relevant customers]. We're exploring a paid collaboration for [quantity and format] on [platform/account], around [date window]. The idea is to help viewers understand [one product question], with room for your own approach and honest experience. Our approved gross creator budget is [amount/range and currency] for that scope. [State any platform deduction and whether shipping, tax and rights are separate.] Paid advertising use and exclusivity are not included unless separately agreed. Are you available and interested in seeing the short scope? If you work through a representative, I'm happy to use your preferred route. Thanks, [Your name] [Role, Brand and brand website] [Valid business postal address, where required] To stop further collaboration emails from us, reply "no thanks". ---------------------------------------- SHORT INSTAGRAM DM TO OPEN THE CONVERSATION Hi [Creator name] — I'm [Your name] from [Brand]. Your [specific Reel/series] on [topic] looks relevant to [customer/use case]. We're planning a paid [format] collaboration around [window], with [gross budget/range and currency, or "budget still being scoped"]. Would you be open to a short brief? Happy to use the business contact or representative you prefer. ---------------------------------------- ONE POLITE FOLLOW-UP AFTER NO REPLY Subject: Re: Paid [format] collaboration with [Brand] Hi [Creator name], One follow-up on the [Brand] opportunity below: [one-line paid scope], around [window], with [gross budget/range and currency, or "a quote requested"]. If it fits your work and availability, would you like the short scope? If not, no problem — I won't keep following up about this opportunity. Thanks, [Your name] [Role, Brand and brand website] [Valid business postal address, where required] To stop further collaboration emails from us, reply "no thanks". ---------------------------------------- ASK FOR AN ITEMIZED QUOTE AFTER INTEREST Subject: Scope and quote for [Brand campaign] Hi [Creator name], Thanks for your interest. Could you quote for: - Publication: [account/platform], [quantity and format; for Stories, number of frames]. - Content: [product question/demonstration], with [included revision rounds requested]. - Timing: product/access by [date], draft by [date], feedback by [date], posting during [window and time zone]. - Organic live period: [duration]. - Reporting: [available metric labels/source], captured at [agreed times]. - Rights included: [specific organic use, duration and territory, or "creator publication only"]. - Optional extras, quoted separately: [paid use/partnership ads, additional assets, exclusivity, or "none"]. Please show gross creator compensation in [currency], any deductions or transaction costs you expect, applicable tax, payment timing and what is not included. [If using Swayed's planned model, disclose its 10% creator deduction; the brand's 5% is on top.] Please flag any scope or deadline that is not workable. We'll confirm the final scope and commercial terms in writing before you start. Nothing is commissioned by this quote request alone. Thanks, [Your name] [Role, Brand and brand website] ---------------------------------------- NEGOTIATE BY ADJUSTING SCOPE Subject: A smaller scope for [Brand campaign]? Hi [Creator name], Thanks for the quote of [amount and currency] for [original scope]. Our current approved gross creator budget is [amount and currency]. Would [reduced deliverables] with [narrower rights and live period] be workable within that budget? We'd remove [specific extra work/rights] rather than expect the original package for less. [State remaining deductions, separate costs and tax treatment clearly.] If that does not fit your rates, I understand. We won't treat this as agreed until we both confirm a revised written scope. Thanks, [Your name] [Role, Brand and brand website] ---------------------------------------- RESPECTFULLY DECLINE A QUOTE OR CLOSE A CONVERSATION Subject: Closing the loop on [Brand campaign] Hi [Creator name], Thank you for the time you put into discussing [campaign/scope]. We won't move ahead with this opportunity because [brief, truthful reason: timing, scope or current budget]. No work is commissioned. [If appropriate: May we contact you about a genuinely relevant future opportunity?] We won't assume permission to reuse your ideas, images or content. Thanks again, [Your name] [Role, Brand and brand website] BEFORE SENDING Check creator name, specific work, format, date, currency, gross/net treatment, rights and all bracketed fields. If no budget is approved, say you are collecting quotes. Under Swayed's planned fees, $600 gross means $540 before payout costs; the brand funds $630 before tax. Those are not universal terms for other deals. Our suggested default: one non-urgent follow-up after 5–7 business days, then close the opportunity if unanswered. Stop immediately on a decline or opt-out. Do not add contacts to newsletters, scrape personal information or bypass a creator's preferred channel. Follow applicable email, privacy and platform rules. A gift with no posting obligation is not a commissioned post. Paid scope, rights, deductions, payment timing, disclosures and evidence need agreement. For performance deals, define the eligible metric, source, window, funded cap, bonus and extra-video/aggregation controls before acceptance. After interest, use the campaign brief rather than continuing to pitch: https://www.swayedmedia.com/resources/influencer-campaign-brief-template https://www.swayedmedia.com/blog/instagram-influencer-marketing https://www.swayedmedia.com/blog/tiktok-influencer-marketing U.S. commercial email and disclosure guidance (other markets can differ): https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers