Ideas for workthat moves people.
Notes on making creator partnerships clearer, more creative and easier to run.
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TikTok influencer marketing: plan your first campaign
A practical TikTok influencer marketing guide for brands: find suitable creators, agree costs and rights, build a useful brief, and measure your first campaign.
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How to write an influencer campaign brief
Write a creator brief with clear deliverables, payment terms and review rules. Includes a completed software campaign example and a practical checklist.
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How upfront funding works in creator campaigns
Follow a funded creator deal from acceptance to review and payout. See how earned amounts, platform fees and unused future-campaign balances fit together.
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Views vs reach vs impressions in creator campaigns
Understand views, reach and impressions, compare source-labelled campaign metrics, and avoid confusing exposure, creator earnings and sales ROI.
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All guides & toolsInfluencer marketing cost: build a clear budget
Plan influencer marketing costs across creator pay, deliverables, rights, fees and tax. Includes fixed-fee and capped CPM examples without invented rate averages.
Read guideFree templateFree influencer campaign brief template
Use an editable influencer brief template with deliverables, tracking windows, caps, bonuses and review rules, plus a completed software campaign example.
Use templateFree toolFree CPM calculator: cost, spend & creator earnings
Calculate cost per 1,000 impressions, budget or impression estimates. Switch to capped creator earnings to see a view-based deal and Swayed's planned fees.
Open calculatorGood ideas deservegood ground rules.
See how Swayed is being built to bring campaigns, approvals and payments together.