Better plans.Clearer campaigns.
Free influencer marketing guides, editable templates and tools. Useful today, while we build Swayed.
Templates you can actually use.
Free influencer campaign brief template
Use an editable influencer brief template with deliverables, tracking windows, caps, bonuses and review rules, plus a completed software campaign example.
Use templateFree templateFree influencer campaign reporting template
Report creator posts with native metrics, observation times, payment caps and review decisions. Includes an editable template and a completed example.
Use templateGet the numbers right.
Work through the details.
Brand deals for small creators: a practical guide
Prepare for brand deals with relevant samples, honest audience evidence and clear offer terms. Understand gross pay, performance caps and fees before accepting.
Read guideCreator paymentsHow to pay influencers: terms, funding & payouts
Make influencer payments clearer with accepted deliverables, fixed or capped performance pay, review decisions, fees and a visible settlement record.
Read guideBudgetingInfluencer marketing cost: build a clear budget
Plan influencer marketing costs across creator pay, deliverables, rights, fees and tax. Includes fixed-fee and capped CPM examples without invented rate averages.
Read guideCampaign planningInfluencer marketing for startups: your first test
Plan a startup's first creator campaign around one buyer problem, a clear brief and a bounded budget. Measure useful evidence without promising viral growth.
Read guideCreator selectionMicro-influencer marketing: plan a focused test
Choose smaller creators by audience fit, plan a bounded test and compare relevant outcomes. Includes a fictional budget example and a selection checklist.
Read guideCampaign termsPerformance-based influencer marketing, explained
Compare fixed, CPM and hybrid creator deals. Set eligible metrics, hard caps, additional-video rules and performance bonuses before acceptance.
Read guideCampaign planningUGC vs influencer marketing: what are you buying?
Compare creator-made UGC assets with sponsored influencer distribution. Decide what to buy, how to handle usage rights and which results to measure.
Read guideCampaign field notes.
How to write an influencer campaign brief
Write a creator brief with clear deliverables, payment terms and review rules. Includes a completed software campaign example and a practical checklist.
Read guideCreator businessHow upfront funding works in creator campaigns
Follow a funded creator deal from acceptance to review and payout. See how earned amounts, platform fees and unused future-campaign balances fit together.
Read guideCampaign planningTikTok influencer marketing: plan your first campaign
A practical TikTok influencer marketing guide for brands: find suitable creators, agree costs and rights, build a useful brief, and measure your first campaign.
Read guideMeasurementViews vs reach vs impressions in creator campaigns
Understand views, reach and impressions, compare source-labelled campaign metrics, and avoid confusing exposure, creator earnings and sales ROI.
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